Chapter 355: Do You All Have Systems Too?
Agreeing to Create Bad Games, What the Hell Is ‘Titanfall’?This is going to be trouble.
Watching the flood of reports about Longing for Life fill the entire screen, Shen Miaomiao felt her delicate body tremble as she muttered to herself that things weren't looking good.
Entertainment variety shows had always been sweet treats in the eyes of capital.
Whether it was celebrity projects or variety programs, you could say that wherever there was entertainment, you'd find capital's presence.
And now!
With Longing for Life exploding in popularity, it went without saying that profit-seeking capital would come swarming in.
Actually, Shen Miaomiao had always maintained a neutral attitude toward the term "capital."
After all, her family was capital, and even she herself had now become capital's spokesperson.
However!
Because if Longing for Life got targeted by massive amounts of capital right now, what it would definitely bring was—
"...The quotes from all 18 advertisers are here. My initial suggestion is to select four—which ones do you think we should choose?"
Dammit!!!
What I feared has come true!
Over here, Shen Miaomiao hadn't even fully processed the terrifying consequences of this explosive popularity!
Yet Gu Sheng had already stepped into her office one step ahead, placing a whole stack of advertiser quotation sheets right in front of her!
I! Knew! It!
Shen Miaomiao felt like her head was buzzing!
No wonder my right eye kept twitching uncontrollably the moment I woke up this morning!
"Wait..."
Seeing the entire stack of quotation sheets on the desk, Shen Miaomiao couldn't help but swallow hard:
"How many companies?"
"Eighteen," Gu Sheng said as he sat down and poured himself some water:
"Originally 27 companies submitted offers, but some were filtered out early by Mango Comprehensive TV due to product or other reasons, leaving these final eighteen."
"Since we're the investors, they sent us the relevant price lists to get your opinion."
"Then we'll combine our opinions for final consideration and keep six to seven companies."
Gu Sheng spoke very casually.
That Longing for Life could achieve such results wasn't really unexpected for him.
First, with powerhouse hosts Huang Lei and He Jiong anchoring the show, the viewership ratings couldn't possibly be too low—this lineup was already considered top-tier for web variety shows.
Second, with these two as permanent guests, just thinking on it for a moment made it clear that the celebrity lineup they'd invite later would definitely not be shabby either.
So whether it was the audience's heated discussions and anticipation or various capital's envy toward this program—it was all within expectations.
But Shen Miaomiao was completely stunned!
Brother, you make it sound so easy!
Twenty-seven advertiser quotes?!
If I remember correctly, we're just a web variety show, right?!
How is this comparable to TV variety shows?!
Heck, even regular TV variety shows' advertising placements can't match how absurd ours is!
"I... you..."
For a moment, Shen Miaomiao was even at a loss for words, opening her mouth before looking down at the stack of quotation sheets on the desk.
It's okay, Shen Miaomiao, calm down, stay calm!
Even though there are many bidding companies this time, reaching over twenty, and even these final eighteen have been filtered and selected...
This is still a web variety show after all.
Although she didn't know much about variety shows and entertainment, she had some hearsay knowledge about commercial advertising quotes.
In recent years, variety shows' income situation actually hadn't been particularly ideal.
Even for TV variety shows that traditionally had higher quotes and advertising revenue, getting over a hundred million in investment from advertisers was absolutely not an easy task nowadays.
There was even talk that earlier this year, an S+ rated variety show's total advertising placement amount barely passed the 50 million "passing mark" by the time the program ended.
And this was for TV variety programs!
By comparison, web variety shows' situation was of course even more difficult!
You'd even struggle to find advertisers willing to offer over 10 million in web variety show advertising.
Typically, web variety shows' final advertiser sponsorship fees would be 20%-40% lower than TV programs of the same grade, with cuts straight in half being quite common too.
Thinking of this!
Shen Miaomiao's originally anxious mood calmed down slightly, her small mouth curling into a composed smile that absolutely wouldn't twitch:
"With so many advertising sponsors, they must all be small fish and shrimp."
Hearing this, Gu Sheng also laughed heartily, raising his hand: "Take a look first."
"Is there even a need to look?"
Seeing Gu Sheng's somewhat meaningful smile, Shen Miaomiao thought he was slightly embarrassed, so she casually picked up a quotation sheet:
"Take this water heater for example, let me see... this quote is only 8.27 million anyway..."
Shen Miaomiao: "......"
After speaking!
The smile on Shen Miaomiao's face didn't even have time to fade before her whole body froze in place as if Old Bai's mother had point-her from afar.
Ones, tens, hundreds, thousands, ten-thousands... eight hundred... twenty-seven... million?
A water heater brand you... eight hundred twenty-seven million?!
Shen Miaomiao felt like her brain buzzed and crashed!
Are you sick?!
Just a water heater brand!
You don't even appear in regular shots—at most the guests might say this water heater works really well in the program, followed by a verbal plug!
And you're offering over eight million?!
"Ah?"
Shen Miaomiao was dumbfounded, waving the quotation sheet in her hand:
"Is this the price for main sponsors?"
Generally speaking, sponsors were also divided into different tiers based on how much money they offered.
The so-called main sponsors were naturally the highest bidding tier, typically enjoying ad placements like opening/closing credits ads, guest verbal plugs, brand logo placements, product placements, etc., getting the best promotional effects.
This water heater brand opening with over eight million directly gave Shen Miaomiao a shocking opening, making her naturally assume it was one of the main sponsors.
"Keep looking through them."
Seeing this, Gu Sheng just shrugged ambiguously, signaling Little Nezha not to make a fuss and to check the other sponsors' quotes.
Little Nezha felt goosebumps rising all over her body, her scalp tingling.
Swallowing hard, she randomly picked up another sponsor quotation sheet from the desk—
Qidian Novel Reading, quote 13.77 million.
Keep flipping and looking!
Luhua Peanut Oil, quote 16.45 million.
Little Helper Live Courses, quote 15.99 million.
Tianmao Supermarket, quote 19.72 million.
Even!
Among these colorful advertiser quotation sheets, she even found advertisers whose quotes broke through the twenty million mark!
Tenongsu Milk, quote 21.99 million!
Jiangzhong Monkey Head Mushroom Rice Cereal, quote 23.52 million!
You all... I... huh???
Shen Miaomiao felt a warm current surge up from her chest!
It seemed like it had been a long time since she'd felt this urge to vomit blood!
Big brothers!
This is a web variety show we're talking about!
Web variety show!
Over at TV variety shows, you're even reluctant to put out over 10 million in advertising placements, so why are you so willing to spend money on this damn thing?!
Casually throwing around ten or twenty million like it's nothing!
I originally thought the water heater's over eight million was pure money burning.
Never expected that when it comes to burning money, you're actually even more ruthless than each other?
Wait... do you all have systems too or something?!
No!
Shen Miaomiao made a decisive decision!
Absolutely cannot let them advertise sponsor at these prices!
Because according to what Old Gu had told her before, as Longing for Life's biggest sponsor now, Golden Wind's profit share percentage reached 55.55%!
If we select advertisers like this, picking five or six at once, then at an average of twenty million per advertiser sponsorship amount, six companies would be 120 million! With a 55.55% share, this wave would bring nearly 67 million in revenue from the program!
But our total investment for both the mountain villa and program was only 26 million!
If you play it like this, how the hell am I supposed to lose money?!
The project I originally imagined would take years to recoup costs directly earns nearly three times the investment?!
No!
I need to try to save my originally certain-to-lose project!
Thinking of this!
Shen Miaomiao slightly frowned, waved her small hand, and delivered three sentences:
"This price... doesn't it seem somewhat mismatched with our variety show's positioning? (Have you ever seen web variety show sponsor advertising fees this expensive?)"
"Otherwise, let's talk with each sponsor, have them reconsider their sponsorship amounts? (Be somewhat reasonable! My money-losing rebate system is one of a kind—you all burning money like this without systems is just causing trouble, right?)"
"Anyway, I personally don't really approve of the current quotes. (Lower them, and I might reluctantly consider them.)"
After saying these three sentences.
Gu Sheng raised his eyebrows slightly in surprise, thought for a moment, then nodded:
"Okay, I understand. I'll communicate with Mango Comprehensive TV right away and have Yuan Quan convey this to all sponsors."
......
"That's the situation, representatives. After our communication with investor Golden Wind, Director Shen of Golden Wind has provided three sentences of instructions regarding your quotation proposals. Now let me convey them to you—"
Very quickly!
The online meeting for the advertiser sponsorship gathering organized by Yuan Quan was held two days later.
It wasn't that the production team was particularly urgent—it was these advertising sponsors who were urgent.
Right now, the second episode was about to air, which they'd definitely already missed.
But if they couldn't confirm sponsor positions this week, they'd miss the third episode next week too.
And that third episode's guest!
Was absolutely someone they 100% could not miss!
Just listen to Yuan Quan say:
"This communication with the investors—Director Shen conveyed three suggestions total..."
At this point!
The eighteen advertisers big and small in the video conference all perked up with full attention, listening respectfully!
So satisfying.
Yuan Quan looked at the advertisers' respectful attitudes, feeling quite pleased with the borrowed-power arrogance.
Our sugar daddy is fierce!
As they say—if not for the monk's face, then for the Buddha's face. If you don't know Golden Wind, don't you know Shen Capital?
It's good to enjoy shade under a big tree, good to show off while hugging a thick thigh...
"Ahem!"
Yuan Quan cleared his throat and spoke:
"The first sentence is: your current quotes seem somewhat mismatched with our variety show's positioning."
"You should know that as China's first slow variety show, Longing has attracted widespread attention from all sectors of society since its launch. Now its effective views are heading straight toward the hundred million mark! This level of influence—forget web variety shows, even most TV variety shows can't catch up!"
"So Director Shen's meaning is—don't simply define us as a web variety show, because our scale can no longer be limited to web variety shows."
Oh—right right right—
Hearing this, the advertisers all nodded, making sounds of agreement.
Exactly!
Although Yuan Quan's words were arrogant, there was no doubt that they indeed had the capital to be arrogant!
The program's crazy data was right there—could you not accept it?
This makes sense! Makes sense!
"Then the second sentence—Director Shen said: asked us to talk with each sponsor, have you all reconsider your sponsorship amounts."
Seeing everyone taking notes frantically, recording Director Shen's important instructions, Yuan Quan was very satisfied and continued:
"Director Shen's meaning is quite obvious, I think."
"Since our positioning is like this, then regarding sponsorship amounts, each company definitely needs to give it some more thought. After all..."
"Director Shen's family background—I probably don't need to say more, right?"
Sss—right right right—
The advertisers nodded again, inwardly gasping.
Right, Director Shen, being Shen Capital's heiress, might be an outsider in entertainment variety circles, but her family has countless businesses—she could easily find out some baseline and ceiling prices for entertainment industry investments with simple inquiries.
Could their little money match this currently red-hot program?
Can't fool her!
The money needs to be increased! Needs increasing!
"Then the third sentence—Director Shen said: anyway, she personally doesn't really approve of the current quotes."
Yuan Quan spoke, then added his own explanation:
"Everyone, Director Shen didn't emphasize any particular company with this sentence."
"In other words... everyone understands what I mean, right?"
Hearing this!
The advertisers all understood perfectly, couldn't help but blush!
Isn't this meaning clear enough?
Breakwater Flow Big Brother said it well: I'm not targeting anyone specifically—I'm saying everyone present here is trash!
All of you people, every single one, talking about sponsorship with those few peanuts—all failing!
Think about what background Director Shen comes from?
Shen Wanlin's heiress, descendant of giant wealthy chaebols!
Look at what achievements Director Shen has now?
Golden Wind's chairwoman, turning 500,000 into one billion in three years!
With their current timid, scheming attitude, stingy offers, and trying to test her bottom line... wouldn't they be instantly seen through by this young female entrepreneur praised by China Daily?
Now, she simply doesn't want to waste words with them—after all, Golden Wind's main business isn't entertainment variety shows.
If they want to catch this explosive trend, the best way is to quickly show their utmost sincerity!
Everyone!
Now isn't the time to hold back!
Give it your all!
Max out the quotes! Max them out!
All maxed out!!!
Source: Webnovel.com, updated by lotustale.com
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